BASF and Landa partner to create nano pigments for automotive coatings
Under this exclusive agreement, BASF will employ Landa’s revolutionary nano-pigment technology in a new portfolio of easy dispersible ultra-high transparency pigments marketed under the Colors & Effects brand. This groundbreaking development will offer unprecedented color depth while significantly simplifying the production of automotive coatings.
“We are very excited to partner with Landa in this cutting-edge venture,” said Alexander Haunschild, senior vice president, pigments, BASF. “We see the remarkable impact that Benny Landa and his company are having in the printing industry and are proud to bring this amazing technology to our customers in the automotive coatings market. This long-term collaboration demonstrates our commitment to differentiate our customers’ business by bringing new technology to demanding markets.”
Thinner and higher chroma coating
The Landa nano-pigment technology – originally developed for the printing industry – allows BASF to introduce a new generation of Colors & Effects pigments with the highest quality consistency for the final automotive coating. The smaller size and narrower particle distribution leads to a thinner, higher chroma coating. “We are proud to establish this global partnership with BASF,” said Benny Landa, chairman of the Landa Group. “By combining our technologies and expertise, we can provide fantastic new products to the automotive coatings market. This synergistic alliance has the potential to disrupt the market.”