News Markets & Companies
Byk establishes subsidiary in Brazil to strengthen presence in South America
With the foundation of Byk do Brasil and the appointment of Carlos Roberto C. Duarte Coelho as Managing Director, Byk is underlining the growing importance of the South American market for coatings, plastics and cosmetics.
Byk has expanded its footprint in South America with the establishment of Byk do Brasil. The new subsidiary, headquartered in São Paulo, takes over local responsibilities in marketing, sales and technical service, acting as a direct point of contact for customers in Brazil and beyond. The company aims to respond to the region’s increasing economic momentum and to strengthen proximity to customers and partners.
Carlos Roberto C. Duarte Coelho has been appointed Managing Director of Byk do Brasil. According to Dr Stefan Mößmer, Managing Director Marketing & Commercial, the region holds significant growth potential, particularly in the coatings and paints industry as well as in plastics and cosmetics. The strategic move is designed to enhance market presence, shorten response times and intensify collaboration with local customers.
A central task of the new subsidiary is to advance direct market development in South America. The foundation of Byk do Brasil creates a basis for sustainable business expansion and supports the company’s global growth strategy.
Event tip
ABRAFATI Show is the most important event of its kind in Latin America and among the world’s most important as well. Combining the International Coatings Congress and the International Exhibition of Coatings Industry Suppliers, it has been around since 1989 and has gained recognition for the quality of its program and for bringing together thousands of businesspeople and industry-leading companies, having positive effects on the industry in Brazil and Latin America over time, in terms of both business and technological development.
