Krüss brings direct sales to the Benelux market

Having recently launched direct sales in the Spanish market, Krüss will now offer customers in Belgium, the Netherlands, and Luxembourg direct access to its entire range of services by selling directly, rather than via a reseller model.

Users seeking consulting services Image source: Peggy_Marco - Pixabay.

The Hamburg-based company specialises in the manufacture of measuring instruments for analysis and quality control of various materials, surfactants, and foams for a broad range of different industries, as well as for scientific research. Thanks to a direct sales presence in the Benelux countries, Krüss specialists will be able to focus on supporting new customers and getting closer to existing ones. The company’s goal is to be “a premium solution partner in surface science” across all three countries.

After-sales services

Customers in the region – lab managers, strategic purchasers, and other key decision-makers – can also benefit from the company’s after-sales services, including equipment maintenance packages closely attuned to their specific needs, with accelerated response times in tech support. Users seeking consulting services, meanwhile, will be able to communicate directly with Krüss experts.

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