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7. Oct 2022 | Markets & Companies

Akzo Nobel’s "Paint the Future India" challenge awards two startups

Two startups in India have won "Paint the Future" awards and the chance to continue working together with Akzo Nobel to accelerate their solutions.
A photo of the award ceremony.
Nine finalists were invited to an intense two-day bootcamp program, where customised sessions with Akzo Nobel experts helped them further refine their solution’s value proposition before the final pitch to the "Paint the Future" jury.
Image source: Akzo Nobel.

The winning submissions answered the company’s call for innovative ways to enhance the digital consumer experience. The winners are: HyperReality Technologies, located in Bengaluru, India, with a collaborative platform for inspiration and visualisation of a space in the metaverse; and Fluid AI, located in Mumbai, India, with a multi-channel, conversational, immersive and interactive AI platform to guide consumers during their painting journey.

Accelerator program

Having already signed letters of intent to work together on sustainable business opportunities, the two winners now join Akzo Nobel’s accelerator program. “Over the next six months, the goal is clear – to work together with our winners and develop a digital value proposition,” says Oscar Wezenbeek, Managing Director of Akzo Nobel Decorative Paints in South East and South Asia and Chair of Akzo Nobel India. “The startups will have access to our global network of experts and resources leading up to ‘Demo Day’.”

EC Techb Report Sustainability


EC Tech Report Sustainability

Making coating systems more environmentally compatible is a burning issue for everyone in the industry, and one that is being fuelled by the European Green Deal. Learn all you need to know about sustainable coatings, how to produce coatings in a more environmentally friendly way and how to give coated products a longer service life. You will find an overview in the EC Tech Report of the many various approaches being adopted. We will dive deep into the European Green Deal, its key points and main purpose as well as consequences for the coating industry, see which new raw materials are being developed to replace or lower the content of products in the SVHC group and learn about different approaches to sustainable paint formulation.

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