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Polyurethane colourants: Azelis partners with Milliken in India
Azelis has entered into a distribution agreement with Milliken to supply its polyurethane colourant solutions in India. This collaboration aims to provide enhanced offerings for the region’s growing coatings and polyurethane markets.
This agreement marks a strategic move to strengthen Azelis’ presence in the Indian market and cater to the increasing demand for innovative polyurethane colourants in applications such as coatings, adhesives, sealants, and elastomers (CASE).
Milliken’s polyurethane colourant solutions are used across a variety of polyurethane-based products. By leveraging Azelis’ extensive distribution network and market expertise in India, Milliken aims to expand its reach and better serve the region’s growing customer base. According to Azelis, the collaboration aligns with its commitment to providing high-quality solutions while supporting its partners’ market expansion goals.
Focus on India’s growing CASE market
India’s CASE market has seen significant growth in recent years, driven by increasing industrialisation, infrastructure development, and demand for advanced materials. The partnership is expected to contribute to this development by providing manufacturers access to high-performance colourant solutions tailored to their needs.
With Azelis’ strong local presence and technical capabilities, Milliken aims to ensure seamless customer service and technical support, enabling faster adoption of its polyurethane colourants in the Indian market. The collaboration also highlights Milliken’s focus on sustainability and innovation, as its colourants are designed to meet stringent environmental standards while delivering long-lasting performance.
This partnership is likely to impact not only the polyurethane industry but also the broader coatings sector in India. Industry stakeholders will be watching closely to see how this partnership influences the competitive landscape in India’s CASE and coatings markets.
