Siegwerk focuses on increasing virtual customer retention
The company is currently exploring different communication formats and technologies to engage with customers, demonstrate products and solutions, share knowledge and provide guidance and support. The goal is to make expertise quickly accessible, increase efficiencies to further intensify and improve interaction and cooperation while reducing time-consuming travelling.
“Further virtualise the customer experience”
“We want to further virtualise the customer experience by adding digital customer engagement tools such as live streaming events, digital conferences, virtual demonstrations, trainings or online workshops,” explains Ralf Hildenbrand, President Americas and Member of the Board at Siegwerk.
In addition to its face-to-face customer events, the company now plans to translate its INKday events into a virtual concept to enable participation from all over the world. For more than 12 years Siegwerk has been hosting its INKday events offering customers and experts alike a platform for fostering discussions around current and future industry topics.
“By increasing the digital exchange, coupled with region-specific events and personal meetings, we will be able to engage in an even faster, more effective and personalised manner going forward”, adds Hildenbrand.
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