Kuncai Europe expands and re-structures its organisation

Kuncai Europe announced that it is in the process of implementing changes to expand and re-structure its sales and marketing organisation to meet a significant growth in demand for its natural and synthetic pearlescent pigments.

Kuncai Europe BV announced new staffings. Source: geralt / Pixabay. -

“Now that our new 30,000 tons per annum state-of-the-art facility in China is fully commissioned and ready to support a continued, strong demand for ethically-compliant pearl pigment, it is the right time to raise our profile and presence in the European market” said Mike Tijdink, General Manager, Kuncai Europe BV. “We recognise the emphasis that our customers place on specialty focus, consistent quality, value-in-use and compliance and, in response, we are ready to service an increasing demand for our products, both natural and synthetic”.

Personal changes in management

Arrie ten Caat has been promoted to Global Sales Director, Kuncai, with responsibility for managing the sales force in all world regions, including China. Arrie has been with Kuncai for 2 years, and has been pivotal in driving the strong sales growth that we are now enjoying in Europe since Kuncai Europe BV was first established in 2015.

Corinna Ludwig has joined Kuncai Europe as Global Marketing Director, working before at Weilburger Group as Global Project Manager and at Merck KGaA in different global positions in Marketing & Sales. She will be developing Kuncai’s product and brand strategy and raising the company’s profile in the international market.

Helen Hatcher has joined Kuncai Europe as Sales Director Europe, formerly head of Sudarshan Europe BV, in order to support sales growth in the region across both Industrial and Cosmetic segments. Helen will be working closely with Ronald Nau, Global Sales Director, Cosmetics, Uwe Ott, Business Development Manager and the team at Vaassen. She will support Arrie in his newly-created global role.

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