Blue increasingly popular as automotive colour
Holding a steady 8% of the total global colour popularity data – second only to neutrals like white, black, silver and gray – blue reflects consumers’ desire for adventure, relaxation and reliability. Europe saw the largest number of consumers choosing blue for their automobile in 2019, at a high of 11%, up one percent from last year. Close behind, in North America blue represents 10% of automotive builds – the highest next to neutral hues. Asia Pacific saw 7% of consumers choosing blue, with South America having only 2% blue automobiles.
Trend towards many nuanced shades of blue
While it’s anticipated that blue automobiles will increase for the next four years, the hue offers many nuanced shades that can be transformed with different pigment effects, fine or coarse metallic flakes, luminous micas and sparkling glass flakes. Chromatic blues with slight red or green undertones are already appearing across the automotive market and will continue to evolve over the coming years.
The trend report is available via the PPG website.