BASF: So-called AUVOTs display automotive coatings in the digital world
To gain a realistic impression of colors, effects and surfaces on a complete car during the early design phase, the designers of BASF’s Coatings division have developed virtual “AUVOT” (Automotive Vehicles of Trends) shapes. BASF’s AUVOTs display the interaction between colour and geometry, and the importance of light in the digital world of automotive coatings. They are supposed to help automotive manufacturers understand the impact of colour in industrial design in one shape with two distinct sides.
Four different AUVOTs
BASF introduces four different AUVOTs which stand for various car segments on the automotive market – from compact to SUV. Each of the shapes represents distinct automotive features that reveal effect highlights on the edges, showcasing dramatic flop behavior at the same time. While one side of the automotive geometry simulates various elements that can be found on every car, the other side features unreal formations that reveal the potential of automotive coating and give insights on the behavior of a colour.
“To visualise and display all elements relevant to coatings – such as the color itself, the effect and the surface – is already challenging in the real world and requires deep knowledge. Translating this knowledge into the virtual world and bridging those two worlds opens a new field of work. Our mission was the technically correct and primary realistic appearance of paint as well as a persuasive portrayal of a colour concept on the right shape,” said Florina Trost, Senior Designer Automotive Coatings Solutions EMEA at BASF.