Annual Global Automotive 2017 Color Popularity Report
White is followed by black in second place at 16%, and gray and silver tied in third place for the second consecutive year at 11%.”With its modern appeal, white continues to be the top seller worldwide,” said Nancy Lockhart, Axalta Global Color Marketing Manager. “Pearlescent whites gained four percent in popularity this year as this multi-coat color is used on all segments and has the highest usage in Japan. Overall, light and bright colors continue to gain strength as light gray and light to medium shades of blue have increased interest in the market.”
Published annually since 1953, Axalta’s report is the automotive industry’s longest running color account. It is compiled and designed by Axalta’s color experts around the globe to provide OEMs insights into consumer preferences to help them make informed color decisions.
White remains No. 1, blue and grey on the rise
“Automotive color evolves over time,” says Elke Dirks, Axalta Automotive OEM Color Designer, Europe, Middle East and Africa. “Recently, blue has been trending in various versions from highly chromatic shades to light metallic colors, and gray has been on the rise as the next competing neutral.”
“White is the undisputed number one, but the story does not end there,” said Annie You, Axalta OEM Color Designer, China. “Our customers value the subtle trends the report unveils. For instance, buyers in India prefer silver more than any other region at an amazing 30 percent. Overall, more white vehicles are produced in China than any other region, of which 47 percent are solid white, and 15 percent pearl white.”
For more information please visit: Axalta’s Global Automotive 2017 Color Popularity Report.