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European Coatings Podcast: Sustainability in architetural coatings with AkzoNobel
What does sustainability really mean for architectural coatings—and where are the toughest trade-offs? In the latest episode of the European Coatings Podcast, editor Yeray Arauco is joined by two AkzoNobel specialists: Dr. Jitte Flapper, R&D Manager Expertise Center Analytical and Formulation Science, and Job Coenen, Senior Program Manager Sustainability.
The conversation covers the key pillars AkzoNobel optimises for—carbon footprint, durability and economic viability—and why measuring sustainability per square metre over a building’s life cycle matters more than per litre of paint. Coenen highlights how green building certifications such as BREEAM are now including embodied carbon criteria, stimulating specifiers to choose longer-lasting, lower-footprint products. On the R&D side, Flapper points to raw material availability and cost as the hardest bottleneck, noting that the bio-based supply chain still struggles to compete with the scale and efficiency of fossil-based chemistry.
Event Tip: EC Conference Architectural Coatings
Architectural coatings are turning into real game changers! Not just protecting buildings, but actively improving their energy performance, moisture regulation, and long‑term material stability. On 10 – 11 March 2026, the EC Conference Architectural Coatings brings together coating experts to spotlight the latest material innovations for smarter, more climate-resilient façades. Join in on 10 – 11 March 2026 in Berlin, Germany, for inspiring talks, fresh ideas and hands-on insights into how functional coatings are shaping the future of architecture.
The episode also dives into technical topics such as the role of titanium dioxide and binders as the main carbon footprint drivers in wall paints, the limitations of bio-based alternatives for acrylates, and why the mass balance approach is gaining acceptance. On cool-roof technology, Flapper explains how innovation has moved beyond simple solar reflectance towards passive radiative cooling, while Coenen underlines growing demand for such solutions across Europe as summers become hotter. Looking ahead, both guests discuss the regulatory outlook, from product labelling and biocide regulations to the risk of unintended barriers for water-based coatings.
To hear the full discussion—including practical advice for smaller formulators on making better sustainability decisions—listen to the latest European Coatings Podcast
