BASF establishes global digital hub in India to drive innovation

BASF has announced plans to establish a global digital hub in Hyderabad, India, as part of its efforts to enhance digital innovation across its operations worldwide. The hub will focus on developing advanced digital solutions tailored to the chemical and coatings industries, supporting the company’s business units in areas such as production optimisation, supply chain management and customer engagement.

Hyderabad, known for its thriving technology ecosystem, was chosen as the location for the hub due to its access to skilled talent and a strong IT infrastructure. BASF’s new facility will leverage these advantages to create scalable digital tools that address evolving industry challenges, including sustainability, efficiency and data-driven decision-making.

Hyderabad as a strategic base for digital innovation

The global digital hub will play a crucial role in the chemical producer’s strategy to integrate digital technologies within its production and business processes. By centralising digital expertise in Hyderabad, BASF aims to accelerate innovation in areas such as predictive analytics, process automation and digital customer solutions.

The hub will also support the company’s commitment to sustainability by enabling the development of tools that optimise resource use and reduce carbon emissions. This aligns with broader industry trends prioritising sustainable growth through technological advancements.

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