Axalta’s Automotive Colour of the Year 2023: “Techno Blue

News Markets & Companies

Axalta Coating Systems has announced its 2023 Global Automotive Colour of the Year – “Techno Blue”. This is the 9^th year the company has featured a trending colour.

A design study shows the new colour on a car. — According to Axalta Image source: Axalta.

“This year’s colour is vibrant and radiates positivity,” said Hadi Awada, Senior Vice President, Global Mobility at Axalta. “Techno Blue is a bold contrast to the luxurious Royal Magenta, Axalta’s 2022 Colour of the Year, shifting people’s mindsets towards futuristic thinking. I’m proud that our Mobility team continues to drive trends throughout the automotive industry.”