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“If you’re not here, it’s like you don’t exist” – Industry voices from ECS 2025
Why do companies, experts and visitors attend the European Coatings Show? The answers vary – but one thing is clear: anyone who wants to be part of the coatings and paint industry cannot miss the ECS.
For many exhibitors, the show is closely tied to their company history. IMCD, for example, recalls starting out in 2001 with just a small booth – and growing steadily over the years to become a well-known industry player. The ECS, they say, played a key role in shaping their brand and increasing visibility. Ashland uses the platform to highlight its expertise in water-based and bio-based technologies, underlining the strong focus on sustainability that dominates industry discussions. Sun Chemical, which has significantly expanded its portfolio through recent acquisitions, sees the ECS as the most important place to present itself to the market: “If you’re not here, it’s like you don’t exist.”
The ECS Conferences provide the perfect setting for deep dives into technical topics. Experts appreciate the opportunity to explore trends like AI-supported colour prediction or critically assess the environmental impact of alternative materials. The general consensus? Sustainability is complex – and not every bio-based solution is automatically the better one. At the same time, informal networking during coffee breaks often leads to meaningful new connections. For technical marketing professionals, the conference offers the ideal environment to engage with prospective customers on a relevant level.
Additives, raw materials and PFAS alternatives
Visitors, too, are focused on discovering innovation. Whether it’s packaging, cosmetics, or distribution – many are searching for cutting-edge raw materials, new suppliers or replacements for PFAS. Buyers value the chance to meet all key players in one place and evaluate their offerings in detail.
From technology and knowledge exchange to market insights and partnerships – ECS continues to be the essential meeting point for the coatings industry.
