New market study on automotive coatings
For the first time, the market research company Ceresana analyzed the market for automotive paints and coatings in regard to coating layers, application areas, technologies, and product types in detail. “Global demand for these high-performance coatings amounted to almost 3.1 million tonnes in 2016”, says Oliver Kutsch, CEO of Ceresana. “The current study registers the coating of all parts that are produced either by suppliers or by vehicle manufactures themselves and are used in road vehicles, both for new production as well as for spare parts.”
Coating against rust
The analysts of Ceresana expect demand for series coating to increase worldwide by 3.7% per year – considerably stronger than the segment refinishing coating. In regard to quantities, basecoat is the most important coating layer, followed by electrodeposition coating. Basecoat is a colored layer and determines the visual appearance of the complete coating to a large extent. The main purpose of the electrodeposition coating is the protection of the car body against corrosion. By means of primer surfacers, imperfections in the surface are offset – over 380,000 tonnes are utilized worldwide for this purpose.
Use of solvents increasing despite concerns
Ceresana thoroughly analyzed the market for automotive coatings as well as the demand for individual coating types (acrylic, polyurethane, epoxy, others) and technologies (solventborne / waterborne & others). The most frequently used product type for street vehicles are acrylic coatings, followed by systems based on polyurethane. Sales of PUR products in particular account for an above-average growth.
Solventborne coatings keep binding agents and pigments liquid. During past decades, substantial efforts were made to reduce or stop emissions during hardening due to health and environmental reasons: There has been intense research on developing paint systems containing only few or no solvents. Nevertheless, Ceresana expects global demand for solventborne coatings to continue to increase by 2.4% per year until 2024.
The study is available on Ceresana‘s website.