Jotun Paints announces EUR 2,39 million investment in Kenya
The investment totals to EUR 2,39 million and will be utilised to set up regional offices in Nairobi to develop a fully operational warehouse and as well as recruiting and developing skilled teams for the brand in the country.
Speaking at the launch of the regional office in Nairobi, Mr Peder Bohlin, Vice President Jotun, Middle East, India & Africa (MEIA), “East Africa is a key emerging market for Jotun. With this investment in Kenya, the brand is in the midst of strengthening its distribution network across the region and aims to recruit more dealers and customers to support this business objective.”
Establishing the brand as legal entity
Although the brand was originally set up in Kenya through an agent (Hardware and General Stores) in 1995, Jotun’s investment now establishes the brand as a legal entity in the country. Products are being imported from Jotun facilities located in Egypt and Dubai, and Jotun will initially focus on offering protective coating and decorative paints as part of its portfolio.
Jotun is currently employing local staff in the sales, marketing, financial control and supply chain departments. Jotun will focus on producing products and concepts. “We are here to grow the overall market by offering customers world class quality products,” says Ashish.