Five facts about the Brazilian coatings market

Brazil is known for samba and carnival. But the country has much more to offer, for example a very interesting paint and varnish market. We have compiled five exciting facts.

The Brazilian coatings market is dominated by the architectural segment. (Photo: LuciVi - -

The paint market in Brazil has gone through a few difficult years, but seems to have bottomed out and has recently been developing slightly positively again. Sales are being driven above all by the growing middle class. Experts are forecasting annual growth of around 3.4% for the coming years. A market volume of over 2 billion litres is to be achieved by 2023.

Brazil’s market size

After a lengthy review, the Brazilian paint market has bottomed out and in 2017 had a market volume of 1.68 billion litres, which corresponds to a value of approx. 3.86 billion EUR. 2018 also saw an upward trend.

Barzils coatings market size  

Industrial segments of the Brazilian coatings market

The consumption of paints and varnishes in Brazil is mainly borne by the middle class, which uses paints in the context of house construction, renovations and the like. Accordingly, architectural paints account for the lion’s share of the domestic paint market. But the industrial segment cannot be neglected either.

Five facts brazil coatings 2

market size brazilaian coatings market


Per capita consumption

The per capita consumption of paints and varnishes in Brazil is about 8.1 liters per year. By comparison, Germany consumes well over 20 liters.

per captita consumption paints brasil  

Foreign trade balance of coatings in Brazil

Imports and exports are about to hold their own. Recently more paints and varnishes have been imported than exported.

Foreign trade coatings brazil  

Company structure in Brazil

The Brazilian paint market is dominated above all by a few larger companies. The 10 largest manufacturers have a market share of a good 70 %.

Coatings company structure in Brazil  

The article is based on information that was provided by Franzisco Z. Racs and Washington T. Yamaga of Rácz, Yamaga & Associates (

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