Akzo Nobel to strengthen paints business with acquisition of Titan in Spain

Akzo Nobel wants to further grow in Europe after agreeing to acquire the decorative paints business of Spain’s Titan.

Akzo Nobel is in the process of acquiring the decorative paint business of Spanish company Titan.  okalinichenko - stock.adobe.com.

The completion aof the acquisition is subject to regulatory approvals and expected before the end of Q1, 2021. Titan – which also has a relevant presence in Portugal – is one of Spain’s best-known brands.

“Exciting possibilities”

“The Spanish market has strong growth potential and this is an excellent opportunity for us to reinforce our position in the region,” says Akzo Nobel CEO, Thierry Vanlancker. “The acquisition will enable us to better serve our customers and provides added momentum, while also offering further proof of us being the reference in paints and coatings in Europe. The fact that a significant part of Titan’s portfolio has been awarded the European Ecological label also offers exciting possibilities for combining our technologies and expertise, which will result in us developing better and more sustainable products.”

Commenting on the deal, Alberto and Joaquin Folch-Rusiñol, Industrias Titan S.A.U administrators, adds: “We’re delighted to hand over Titan’s decorative paints business to a global leader like Akzo Nobel. We’re confident they will care for Titan’s legacy in the same way the family has done for over 100 years.”

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