Advancing the Paint and Coating Industry to Greater Sustainability with Continua™ 8510P SCM [sponsored]

In most businesses, including those in the paint and coating industry, sustainability has become an essential part of their overall strategy. Sustainable certifications allow manufacturers to differentiate themselves by proving that their products meet key environmental standards. Contractors often select a paint system based on the extent that a product meets these standards. The journey to maximizing sustainability can begin with a few small steps that make a big impact. One such step is to replace conventional formulation components with more sustainable additives. Paint additives, such as pigments, can be enablers for increased sustainability.

For example, powder coatings are already considered to be products with very high sustainability, but Continua™ 8510P SCM provides a way to make black powder coatings even more sustainable. Continua™ 8510P SCM is a Sustainable Carbonaceous Material (SCM) derived from the pyrolysis of End-of-Life-Tires that is an essential component of a net carbon negative value chain. By its circular nature, Continua™ 8510P SCM enables large and quantifiable carbon footprint reductions, paving the way for added sustainable value in the coatings industry.