Dow has developed a new experimental bio-based binder to support the circular economy and meet the increasing demand from consumers for products based on renewables. Building on an impressive legacy of technological innovation to improve the sustainability and environmental profile of paints and coatings, this raw material contains up to 35% of bio-based carbon obtained from renewable feedstock. Offering a superior LCA and environmental profile, this new technology still provides equivalent performance to the traditional acrylic or vinyl binders commonly used in many interior wall paint applications. The bio-based ingredients are sourced from grasses, plant stalks and seeds grown in existing farmlands. This new technology from Dow addresses market demand for products that balance cost, performance and environmental impact, improving sustainability without compromising performance.