Created with Sketch.

11 OCT 2022 | 15H (CET) | Online [Sponsored]

Enhancing Color Strength and Acceptance with Post-Addition Additives for Colorants

Boosting color strength is on the forefront of coating formulators’ and manufacturers’ minds. However, for many systems, improving color performance is a difficult task. Whether it is a ready-made dispersion or a fully formulated system, large adjustments to the formula can be unfeasible due to manufacturing, VOC concerns, and consumer restraints.

Why you should attend:

Free of charge

Without any extra costs

Exclusive insights

from an expert's perspective

Ask your questions

Possibility to ask your  individual questions after the presentations

Join the discussion

to receive immediate solutions


Enhancing Color Strength and Acceptance with Post-Addition Additives for Colorants

Borchers: A Milliken Brand technology improves color acceptance, color strength, and quality of the pigmented system. A simple post-addition color booster or compatibilizer will result in a stronger, cleaner, and more chromatic color. Benefits are evident in tints with difficult organic pigments and carbon blacks. An additional benefit is a reduction or elimination of color rub-out and improved compatibility of universal water-based colorants used in solvent-based systems. This 30-minute webinar presentation will provide data, visuals, and tools that aid in solving color acceptance issues and creating more flexibility in product development.


Allison Musto

Technical Service Manager, Europe & South Asia, Borchers

Allison manages the Borchers: A Milliken Brand technical service team in Germany where she focuses on additive, drier, and catalyst solutions for paints and coatings manufacturers. She has been working with Borchers brand coating additives since 2016, previously holding a role as a technical service chemist in the United States. Additional work experience includes technical roles at PPG Industries in waterborne and powder Automotive OEM coatings. She holds a degree in chemistry from the University of Pittsburgh.

Who should attend

The main target audience of this webinar are paint & coating manufacturers (formulators, sales, marketing, etc.)

Your key contact:

Sarina Lux

Sarina Lux

Senior Event Manager, Vincentz Network

T +49 511 9910-274

These events could also be interesting for you!

European Coatings Show

28 - 30 Mar 2023 | Nuremberg | Germany


You are currently not logged in

To leave a comment, please log in.

For continuously improving and optimizing our websites, we use cookies. By using our website, you agree to the usage of cookies. For more information, please visit our Privacy policy.