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24. Nov 2015 | Raw materials

New effect pigments enable warm colors with antique look for interiors

A gold that is elegant and unobtrusive and a bold reddish brown with the shine of metal: With "Firemist Velvet Gold" and "Firemist Velvet Russet", BASF has launched two new effect pigments.

The effect pigments offer manufacturers of decorative interior paints design options with a textured surface. Source: BASF

Both color shades complete the "Firemist Velvet" series, which also includes pearl (white), bronze and copper pigments. The product family offers manufacturers of decorative interior paints warm design options with an aged effect and an attractive textured surface. Further fields of application are printing inks for high-quality wallpaper and classy designer packaging.

Velvety mat and sparkling at the same time

The appeal of the effect pigments lies in their novel effect: When exposed to indirect lighting they appear elegant and matt whilst direct lighting produces a gently sparkling effect. In addition, their velvety haptics create a comfortable, warm atmosphere. "Warm colors with a metallic shine are full on trend especially when it comes to interiors. When combined with other effect pigments they offer a wide range of antique looks", explains Arno Tuchbreiter, Head of Pigment Marketing for Industrial and Decorative Coatings at BASF.

Striking effects for wallpaper and packaging

The effect pigments can also be used for the production of printing ink for striking, sophisticated designer packaging – for example for cosmetics or wrapping paper and boxes. Further fields of application are classy looking wallpaper as well as surface coating for metal and plastic.

EC Library Waterbased Acrylates for Decorative Coatings

Books

Waterbased Acrylates for Decorative Coatings

Aqueous polyacrylates, as binders, dispersing resins and thickening polymers, are nowadays impossible to do without as raw materials in the paints and coatings industry. Since their introduction in the 1950s and 60s, straight acrylic and styrene acrylic dispersions have established themselves as environment-friendly, high-performace alternatives to the solvent-borne, air-drying alkyd resin binders used principally before. The particularly wide performance spectrum and high level of variability of the polyacrylates has enabled the propagation and consistent ongoing development of this product class as binders for coating materials. This book gives an overall view of the preparation and properties of aqueous acrylic dispersions and also the special features pertaining to their use in the architectural coatings sector. Following a general introduction to dispersions and emulsion paints manufacture at the beginning of the book, specialized chapters give a deeper insight into the diverse products such as primers, masonry paints, interior paints, plasters, wood coatings and gloss emulsion paints. The book presents an picture of the preparation of acrylic binders and the formulation of architectural paints. It is aimed both at students and newcomers to the paints and coatings field as well as at experienced dispersion users and practitioners in the paints and coatings industry.

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