Created with Sketch.

21. Jul 2020 | Markets & Companies

Five Facts on the South African coatings market

While Africa is a much smaller coatings market than Europe or Asia, it has been developing into an emerging market. One of the most important consumers of paint on the continent is South Africa – we have compiled five facts about the South African market.

Five Facts on the South African coatings market. Image source: ink drop -

Five Facts on the South African coatings market. Image source: ink drop -

The African market consists of a great number of countries that have rather small paint and coatings markets. In addition to Egypt, South Africa is among the biggest and most influential markets in the region even though it is only the fifth largest country by population on the continent.

However, South Africa has the second highest GDP on the continent only topped by Nigeria which has a vast export business of oil. In 2019 South Africa's GDP was estimated at EUR 306 billion.

Market size

One of the largest consumers of coatings on the African continent is South Africa. The market has a total volume of 324.000 litres which accounts for a value of EUR 780 million.

*estimated figures for 2018


Market split

One of the most important industries in South Africa is the automotive industry, making it an attractive market for automotive coatings. However, the complete industrial coatings sector only makes up for about 22 % of the coatings market, while decorative coatings account for 78 %. Generally, the architectural coatings industry has been growing in many of the African countries over the past years.


Market structure

Over the last decades, European coatings companies have been increasingly investing in Africa, with South Africa being one of the countries that has seen the most investment. The country is home to around 320 manufactures of coatings and around 10,000 people are employed in the sector.


Market share

The paints and coatings market in South Africa is shaped by bigger companies as the ten top companies make up for around half of the total sales of coatings.    


Market characteristic

Another characteristic of the South African market is that although the sales are cyclical during the year, the largest volume of sales take place in the final quarter of the calendar year.


Further reading

Safic-Alcan opens South African subsidiary

Five facts about powder coatings

EC Library The Rheology Handbook


The Rheology Handbook

Already in its 5th edition, this standard work describes the principles of rheology clearly, vividly and in practical terms. The book includes the rheology of additives in waterborne dispersions and surfactant systems. Not only it is a great reference book, it can also serve as a textbook for studying the theory behind the methods. The practical use of rheology is presented in the areas quality control, production and application, chemical and mechanical engineering, materials science and industrial research and development. After reading this book, the reader should be able to perform tests with rotational and oscillatory rheometers and interpret the results correctly.


This could also be interesting for you!


You are currently not logged in

To leave a comment, please log in.

For continuously improving and optimizing our websites, we use cookies. By using our website, you agree to the usage of cookies. For more information, please visit our Privacy policy.