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29. Apr 2019 | Raw materials

Five facts about the Brazilian coatings market

Brazil is known for samba and carnival. But the country has much more to offer, for example a very interesting paint and varnish market. We have compiled five exciting facts.

The Brazilian coatings market is dominated by the architectural segment. (Photo: LuciVi -

The paint market in Brazil has gone through a few difficult years, but seems to have bottomed out and has recently been developing slightly positively again. Sales are being driven above all by the growing middle class. Experts are forecasting annual growth of around 3.4% for the coming years. A market volume of over 2 billion litres is to be achieved by 2023.

Brazil's market size

After a lengthy review, the Brazilian paint market has bottomed out and in 2017 had a market volume of 1.68 billion litres, which corresponds to a value of approx. 3.86 billion EUR. 2018 also saw an upward trend.

Barzils coatings market size

Industrial segments of the Brazilian coatings market

The consumption of paints and varnishes in Brazil is mainly borne by the middle class, which uses paints in the context of house construction, renovations and the like. Accordingly, architectural paints account for the lion's share of the domestic paint market. But the industrial segment cannot be neglected either.

Five facts brazil coatings 2

market size brazilaian coatings market


Per capita consumption

The per capita consumption of paints and varnishes in Brazil is about 8.1 liters per year. By comparison, Germany consumes well over 20 liters.

per captita consumption paints brasil

Foreign trade balance of coatings in Brazil

Imports and exports are about to hold their own. Recently more paints and varnishes have been imported than exported.

Foreign trade coatings brazil

Company structure in Brazil

The Brazilian paint market is dominated above all by a few larger companies. The 10 largest manufacturers have a market share of a good 70 %.

Coatings company structure in Brazil

The article is based on information that was provided by Franzisco Z. Racs and Washington T. Yamaga of Rácz, Yamaga & Associates (

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EC Techb Report Sustainability


EC Tech Report Sustainability

Making coating systems more environmentally compatible is a burning issue for everyone in the industry, and one that is being fuelled by the European Green Deal. Learn all you need to know about sustainable coatings, how to produce coatings in a more environmentally friendly way and how to give coated products a longer service life. You will find an overview in the EC Tech Report of the many various approaches being adopted. We will dive deep into the European Green Deal, its key points and main purpose as well as consequences for the coating industry, see which new raw materials are being developed to replace or lower the content of products in the SVHC group and learn about different approaches to sustainable paint formulation.

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