Rising demand for better living quarters from a new middle class has a positive effect on decorative coatings. (Source: ver0nicka - stock.adobe.com)
19. Nov 2019 | Raw materials
Five facts about decorative paints
From discount paints for your first own home to high-quality paints for professionals. Decorative paints are probably the most present paints in our everyday lives. Reason enough to present five facts about the global architectural coatings market.
The middle class is growing worldwide, especially in emerging markets. This has a direct impact on the decorative coatings market, which benefits from the new middle class investing in better housing.
For this reason, in particular, market researchers are predicting a respectable growth for decorative paints in the coming years, even if the current uncertain global economic outlook leaves a few question marks here.
The figures for the size of the decorative paint market vary depending on which market research company you ask. According to figures from IRL, the decorative paint market in 2018 was worth 59.6 billion euros and a good 32 million tonnes.
Share of the coating market
Decorative paints are the largest single segment in the global paint and varnish market and account for 54 % or more than half of the total volume. The value is slightly lower. At 42%, however, the value share is still impressive.
Important regions for architectural coatings
The largest market for architectural coatings is the Asia-Pacific region. Europe ranks second with a market share of 28%. North America ranks third with a market share of only 19%. Some markets in Africa are currently said to have particularly high growth rates, even though the continent as such still has a rather small market share.
The switch to water-based coatings for decorative paints is more advanced than in most other market segments. Worldwide, the figure is already 85%. Especially when it comes to heavy corrosion protection, changing solvents is difficult, so decorative paints are not quite as difficult.
The regional distribution of water-based decorative paints basically follows that for all decorative paints. Deviations are mainly found in Asia and Europe. The Asia-Pacific region has a slightly higher market share of 40%, while Europe has a lower market share of 24%.
Event tip: How to formulate architectural coatings is the main topic of the European Coatings Seminar Architectural Coatings in September 2020.
The Rheology Handbook
Already in its 5th edition, this standard work describes the principles of rheology clearly, vividly and in practical terms. The book includes the rheology of additives in waterborne dispersions and surfactant systems. Not only it is a great reference book, it can also serve as a textbook for studying the theory behind the methods. The practical use of rheology is presented in the areas quality control, production and application, chemical and mechanical engineering, materials science and industrial research and development. After reading this book, the reader should be able to perform tests with rotational and oscillatory rheometers and interpret the results correctly.
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