27. Jan 2023 | Markets & Companies
BASF publishes "Color Report 2022 for Automotive OEM Coatings"
Despite the shift in colors, the achromatic colours – white, black, silver, and gray – followed a familiar pattern, coating the majority of the non-commercial vehicles produced in 2022. As it has been for several years, white is still the most popular car colour around the world partly because of their high resale value. If buyers didn’t choose achromatic colours, they often went for blue or red. While those two color spaces are still very popular, other chromatic colours like yellow, orange, green, and violet are all gaining market share in most regions of the world. This shows that BASF’s customers – the automakers – are embracing a wider range of diversity and breadth of color than before.
Blue and red lost market share
Europe, Middle East and Africa (EMEA) showed gains for its two most popular colours – white and black – and losses in market share for gray and silver. At the same time, the region got much more colourful. Blue still has a commanding lead among chromatic colours in EMEA, but both blue and red lost market share. Orange started appearing in car buyers’ preferences, and yellow, brown, and green all picked up a few percentage points.
The European Coatings Tech Report gives you an up-to-date bundle on automotive coatings. In addition to technical articles about the latest technical developments, the Tech Report is rounded off with valuable market insights and important fundamentals about automotive coatings formulation.
BASF Handbook Basics of Coating Technology
The industry’s most comprehensive handbook - now available in its 3rd edition: the BASF Handbook covers the entire spectrum from coatings formulation and relevant production processes through to practical application aspects. It takes a journey through the industry’s various sectors, placing special emphasis on automotive coating and industrial coating in general. The new edition has been completely updated, featuring several new sections on nanoproducts, low-emissions, biobased materials, wind turbine coating, and smart coatings.
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