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25. Feb 2022 | Markets & Companies

Akzo Nobel launches new Paint the Future startup challenge 

Discovering creative solutions to improve the digital consumer experience is the focus of Akzo Nobel’s 2022 "Paint the Future" regional startup challenge, which is all set to be launched in India.
The successful participants will be offered to join Akzo Nobel’s accelerator program to support the further development and deployment of their solutions.
Image source: Simon - Pixabay (symbol image).

Startups are being invited to tap into the company’s expertise to help enrich their own business and build the best value proposition for their digital solutions. Since "Paint the Future" has been introduced, it has been further expanded, with two regional programs taking place in Brazil and China, while two supplier challenges have also been staged. Akzo Nolel ist now organising a second global startup bootcamp, which is scheduled for this year.

"India’s startup ecosystem is the third largest in the world"

“We’re excited to share our pioneering spirit and centuries of paints and coatings expertise, work with startups and help to accelerate their innovative solutions,” explains Akzo Nobel CEO, Thierry Vanlancker. “India’s startup ecosystem is the third largest in the world, a real powerhouse. So we’re looking forward to actively collaborating on disruptive digital solutions and exploring how we can paint the future together.”

The "Paint the Future India" startup challenge officially opens for submissions on March 1, 2022. Selected startups will then be invited to a collaboration event in late 2022, when the winners will be announced.

Further information can be found on


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