27. Jan 2022 | Markets & Companies
Axalta's Automotive Colour of the Year 2022: "Royal Magenta"
According to the company, the colour "Royal Magenta" appears berry red in sunlight, but reveals a dark, mysterious look at night.
"Royal Magenta delivers a new luxury look that is optimised for future mobility," said Hadi Awada, Senior Vice President, Global Mobility Coatings at Axalta. "With innovative mobility-sensing and environmentally-optimised waterborne technologies, we’re helping the mobility industry transition toward increasingly sustainable solutions, electric vehicles and autonomous driving."
"Applied in a simplified manner"
"Royal Magenta" is formulated for all vehicle types and is engineered to work with radar systems used on autonomous vehicles of all sizes. "This year, we have designed a complex-looking colour that can be applied in a simplified manner," said Nancy Lockhart, Global Product Manager of Color at Axalta. "The design process began by tinting waterborne paints with various layering systems to provide depth and colour. With sustainability in mind, the end colour was achieved with a conventional basecoat – clearcoat layering. It’s as easy on the eyes as it is to apply."
EC Tech Report Sustainability
Making coating systems more environmentally compatible is a burning issue for everyone in the industry, and one that is being fuelled by the European Green Deal. Learn all you need to know about sustainable coatings, how to produce coatings in a more environmentally friendly way and how to give coated products a longer service life. You will find an overview in the EC Tech Report of the many various approaches being adopted. We will dive deep into the European Green Deal, its key points and main purpose as well as consequences for the coating industry, see which new raw materials are being developed to replace or lower the content of products in the SVHC group and learn about different approaches to sustainable paint formulation.
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