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Monday, 16 September 2019
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Raw materials & technologies

What is labeling good for?

Tuesday, 2 July 2013

More labels produce more confusion but less environmental friendliness.

Sonja Specks shows in her latest editors blog, that besides chemical-technical labels a great number of labels for green marketing exist. Just because a product carries a certain eco-label does not mean it is greener than the other product.

But there is no clarity for the end-user. The more labels exist the more confusion occurs. Harmonisation, clarification and open communication are necessary to create a reliable environmentally friendly and not just a marketing-driven product.

More labels do not make one product greener than the other

Source: J. O’Hare, E. Cope & S. Warde, © Granta Design, 2011

More labels do not make one product greener than the other

Source: J. O’Hare, E. Cope & S. Warde, © Granta Design, 2011

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