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Friday, 20 September 2019
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Raw materials & technologies, Applications, Automotive coatings

Refreshed thinking is a driver in color trends

Monday, 2 December 2013

PPG Industries published its 2014 "Global Color Trends” book, a 100-page overview of collective forecast for color use in building and decor, automobiles, consumer electronics and aerospace.

Colour families trending across industries and geographic regions

Colour families trending across industries and geographic regions

The book highlights the company’s "Pause & Refresh” theme for 2014 and the colour of the year – a buttercream yellow.

Bringing innovation to the surface

The book details colour families trending across industries and geographic regions, and it showcases five color trend "stories” for 2014, which are: Hi-Breed emphasizes a new design harmony between man and nature with a palette consisting of neutrals, pastels and bright hues. Mosaic is based on the wealth of artisan and craft patterns, shapes and prints, as well as their strong colourations. New Spirit reflects earthy, primitive, raw colours as well as a new consciousness. Magnifigance combines the words magnificent and elegance, and the palette recaptures extravagant, dramatic styling and opulent, regal colours. Theorem is a precise and minimal palette that uses rich brown, purple and deep blue as accents for balanced neutrals.

Color mood represents a new spirit of creativity

Paint colour names and codes are included in the book’s largest section, which details architectural colour trends. Colours in building and decor are also shown by colour family – reds, oranges, yellows, greens, blues, purples, and warm and cool neutrals. The section shows how these color family groupings have evolved in recent years. For example, it shows how a red that is trending now is different than a red trending last year or the prior year.

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