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Saturday, 21 September 2019
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Raw materials & technologies, Applications, Automotive coatings

Developing coatings from raw materials basis to car owners satisfaction

Tuesday, 1 October 2013

 New development ideas for automotive coatings necessary? The value chain of automotive OEM coatings will be overseen in a presentation.

Discussing necessities and trends for automotive coatings at the European Coatings Conference "Automotive coatings"

Discussing necessities and trends for automotive coatings at the European Coatings Conference "Automotive coatings"

 Dr Karl-Friedrich Doessel, Doessel Consulting, Germany will have a look to the aspects of timing, cost, business risk, as well as technology direction and the changing regulatory framework at the European Coatings Conference "Autmotive coatings" in Dusseldorf on 12/13 November 2013.
The final customer in the value chain is the car owner, who has expectations about improved quality of the car exterior and lower cost. Society wants these to be achieved with environmental compliance and lower CO2 emissions.

From the paint shop to the raw material

Working back the value chain, the next group is the OEM paint shops, whose main target is a stable mass production process at lowest cost while handling the complexity of frequent colour changes. The OEM paint companies are challenged by the complexity of handling up to 1,000 colour developments per year and safeguarding consistent quality for a large number of OEM paint shops using different coating sequences, application processes, and OEM specifications.
To offer coatings to a global market, country specific regulations, local paint manufacturing infrastructure, and local raw material availability and cost have to be considered. This is also important to the raw material suppliers, who are at the end (or starting point) of this value chain. Their cycle time for introducing new technologies to OEM coatings is 5-10 years from chemical synthesis in the lab to mass market introduction on a car in the field.

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