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Sunday, 27 September 2020

Where is the center of gravity within the coatings industry moving?

Wednesday, 22 August 2012 | Posted by: Miriam von Bardeleben, European Coatings Journal

"The Center of Gravity in the global coatings industry is on the move”. That will be the main theme of this year’s CEPE Annual Conference at it is indeed an interesting statement to discuss. We have seen markets that we formerly called "emerging markets” which have nowadays turned into high growth markets, e.g. in the BRIC countries. Looking back at the past months, it was not even surprising to market insiders, to see not only capacities of European coatings companies, but whole Business Units being moved from the heart of the mature European markets to China.

With capacities and demand increasing so much in markets outside Europe, the center of gravity started moving on a global level. The Center of gravity in the global coatings industry is shifting, but where to? To Asia as such, or only to China that showed an outstanding performance?

The general trend towards the East can definitely not be denied. But at which stage of this process are we? Do you think that we have come to the peak of this development, yet? I am curious to hear your answers and thoughts to this question. Either at CEPE Annual Conference 2012 in Seville or right here, where I would like to invite you to post a comment.

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Miriam von Bardeleben
European Coatings Journal
Miriam von Bardeleben
Editor-in-Chief, Market & Companies
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