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Saturday, 26 September 2020

Virtual coatings

Wednesday, 21 September 2011 | Posted by: Miriam von Bardeleben, European Coatings Journal

There are many areas where virtual alternatives have substituted the originals. We write e-mails instead of letters and photos are mostly processed digitally rather than being printed. Generally that is a good trend, as everyone is aware of the fact that the global raw material reserves are shrinking while piles of rubbish are almost transforming into skyscrapers. Currently, the consumption per head amounts to...

...90 kg in the US, 43 kg in Europe, 14 kg in Asia and 10 kg in Africa. Without doubt, we will have to be even more careful in the future when it comes to our limited raw material reserves. For a number of reasons: of course everyone wants to cut costs and reduce negative effects on the environment.

In Brussels new strategies for increased resource efficiency are being developed, too. Apart from a general decoupling of raw materials consumption from economic growth, there is a specific goal: a doubling of resource efficiency until the year 2020, in comparison to the reference year 1994. There is more than one European country which is by far off the track to reach this goal. That is why an EU-wide coordinated official  R&D advancement is arranged to develop the necessary technologies. 

Dear R&D departments in the paint and coatings industry: Good luck while you try to achieve a coatings output that is higher than the amount of raw material input. And perhaps you are even nearer than you think to the technology leap where you develop a virtual coating system, which still offers all performance advantages without requiring a physical existance.

You think this is nonsense? Then please let us know to what extent an increase in resource productivity seems feasible to you.

Best regards,

Miriam von Bardeleben

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Miriam von Bardeleben
European Coatings Journal
Miriam von Bardeleben
Editor-in-Chief, Market & Companies
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