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Friday, 07 August 2020

Three parameters where you can see that time passes by too fast for new developments

Thursday, 26 July 2012 | Posted by: Sonja Specks, European Coatings Journal

Time is the calculation factor today

In my opinion it is the unit for modern exploitation.
Companies are asking for parameters and targets like this:

  • How many innovations did you make during a specific period of time?
  • How many new developments were established in the market in a specific period of time?
  • How  much money did you gain from cash-cow-products during a specific time period?

I think it’s a good method to  compare time periods, to interpret trends and your economic power.

Never set targets below the previous time period

I have to confess: this method comes with a hitch. The parameters are never set below the previous time period. This means: more turnover, more innovation, more new developments. Sounds good. But: the new targets have to be reached with the same number of employees, facilities or money. It would be even better to reach the targets with even less staff and money, of course.

The results of the rush- three reasons you can see that time passes by too fast

  1. New products might not be really new
    I wonder if this hunt for a new product, whether it is innovation or a new development, shows "novelties”, which can really be claimed as new. Maybe it’s just a new label on the bottle, maybe just an off-the-peg system or even an older nearly forgotten product with a new name.
  2. No time to try out something else
    Testing new ideas, trying out and going new ways is the basis of scientific research. But when time becomes shorter to gain more money from developments, this kind of work will be suppressed. For a simple reason: trying out something else doesn’t bring any money in a certain time period.
  3. Conversation set on a minimum
    Exchange supports creativity. Meeting other people, catching latest news and getting latest research results - these are the corner stones to realise innovations in your company. But for this the employee needs to be available. Even this money and time is indispensable these days, if the employee is not directly involved with a new development.

I truely hope we will return to sensibly using our working time. It is not just a question of efficient utilization of time and ressources.
I wish you a wonderful summer time. I hope you can enjoy it, even if you are not on vacation!

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Sonja Specks
European Coatings Journal
Sonja Specks
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