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Tuesday, 17 September 2019

In what way do we expect to be rewarded for sustainable behavior?

Thursday, 15 May 2014 | Posted by: Miriam von Bardeleben, European Coatings Journal

No matter what their age is, it is easier for people to show a required or desirable behavior, if their compliance is directly rewarding for them. This is true for many situations, and it is also valid for the task of increasing sustainability within the coatings industry. Everyone is in favour of eco-friendly raw materials and processes, but someone has to pay for this kind of added value in the end.

Hence, quite often coatings are only as eco-friendly as can be billed to the customer. In the marine industry, the "incentive” factor comes in from a different direction, now: Ship owners who save carbon dioxide emissions by using biocide-free coatings, receive financial benefits.

Please share your opinion with me, what else can serve as an incentive for the "right” decisions.

Miriam von Bardeleben

Editor-in-Chief Market & Companies,
European Coatings JOURNAL

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Miriam von Bardeleben
European Coatings Journal
Miriam von Bardeleben
Editor-in-Chief, Market & Companies
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