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Thursday, 01 October 2020

Color trend reports for industrial coatings?

Monday, 13 December 2010 | Posted by: Miriam von Bardeleben, European Coatings Journal

Everyone is aware that colour trends are important in everyday life: Whether it refers to clothes & cars, or hair & houses - people are eager to give a personal touch to their belongings. But how important can defined color trends be for industrial coatings?

It is well known that there are colour trend reports for architectural paints and coatings as well as about the season's favourite automotive colours. But how important can such a report have for industrial coatings - where all of the customers' thoughts are usually dedicated to performance?

Well, BASF has recently introduced the first colour trend report to its industrial coatings customers in order to show the importance of colour when it comes to differentiation. Are you also convinced that the performance of a coating - and the coated product itself - can be underlined by choosing the right colour?

Please let us know by posting a comment. We are eager to hear your opinion!

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Miriam von Bardeleben
European Coatings Journal
Miriam von Bardeleben
Editor-in-Chief, Market & Companies
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