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Home  > Publications  > Blog  > Back to the roots

Monday, 14 October 2019

Back to the roots

Monday, 2 April 2012 | Posted by: Damir Gagro, European Coatings Journal

Going East, even Far East – a trend the European coatings industry has followed even more in the last decade. Expansions, investments and new-builds were announced over and over. No doubt, the companies had to be present in the region where growth is expected and actually takes place in large numbers. The commitment to emerging markets was and will remain important, but companies should not neglect the mature markets. Even though the demand for building paints and industrial coatings is shifting geographically toward emerging economies, Western Europe still accounted for nearly a quarter of the global demand in 2011. The European coatings industry has not lost sight of their traditional markets. In the last couple of years, the numbers of projects e.g. investments and expansions in Europe have increased again. It is a good sign for the coatings industry in Europe as I think. It shows the companies are confident about the region’s further role as strong market for the industry.

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