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Thursday, 26 November 2020

Assessing the “true sustainability value”

Thursday, 15 November 2012 | Posted by: Kirsten Wrede, European Coatings Journal

Combining performance and environmental requirements – this seems to be the ultimate task of the industry. When I asked speakers of our upcoming conference on parquet and furniture coatings, that was the prevailing opinion, as far as industry trends were concerned. You cannot look at sustainability, performance and costs separately, but you have to establish a holistic approach.  

That’s what Dr Aditya Ranade, Senior Analyst at Lux Research Inc., USA, will also address in his keynote speech at the European Coatings Congress next year in Nuremberg, Germany.

In his presentation, he will reveal a tool for assessing the "true sustainability value” of established and emerging coatings technologies, and assess the sustainability value relative to the performance value to the end user. The tool targets architectural coatings in this case, but will also be interesting for other segments, I believe. 

"There will be few winners based purely on sustainability, unless there are tangible benefits to the end user. We therefore expect such technologies as thermally responsive cool roof coatings, self-healing coatings, and enhanced-hiding-power coatings that reduce material usage to prevail,” says Dr Ranade.

I totally agree – I cannot imagine either that new developments merely focusing on sustainability will make the customer happy. He expects advancements in functionality as well – at lower prices, ideally. So I’m really looking forward to learn more about this tool, it will be exciting to learn how sustainability can in fact be assessed in relation to performance.

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Kirsten Wrede
European Coatings Journal
Kirsten Wrede
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