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Home  > Publications  > Blog  > Asia-Pacific: Steps into the right direction

Monday, 28 September 2020

Asia-Pacific: Steps into the right direction

Wednesday, 29 October 2014 | Posted by: Kirsten Wrede, European Coatings Journal

The Asian Paint Industry Council (APIC) has just held its 17th annual meeting, this time hosted by the Philippine member association in Manila. I had the honour of being invited to this meeting for the third time, and I came home with rather positive impressions.

APIC was founded in 1995 to serve as a forum for open dialogue and exchange between the participating organisations. The council is also member of the International Paint and Printing Ink Council.

While the first meetings I attended basically consisted of a range of national market reports, the agenda of this year’s conference had a totally different composition. It put a clear focus on sustainability issues.

Of course there are great gaps between the associations involved. Without question, countries like Australia, Singapore or Japan are wealthier than the Philippines or Bangladesh and thus more able to implement environmental programs. While the Singapore delegation presented a very ambitious concept including green building for improved air quality, energy efficiency, noise reduction and aesthetics, other Asia-Pacific countries are struggling to feed their populations. Sustainability issues will not be considered too significant, to put it mildly.

Nevertheless, I find it remarkable that these delegations sit at the same table, learn from each other, and decide to endorse policies on the restriction of lead in paints, for instance.

I also appreciate the introduction of the new APIC website which will be accessible for the public from 31 October, 2014 at It contains information on member associations, market reports as well as guidance principles on different matters.

These are clearly steps into the right direction, even though I found it rather disappointing that there were no delegates from China, India and Vietnam. I hope they will attend again next time.

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