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Monday, 23 September 2019

After the show is before the show

Friday, 22 March 2013 | Posted by: Sonja Specks, European Coatings Journal

26,000 visitors and 962 exhibitors made this years European Coatings SHOW a big success. But what fills the next two years?

It was again great to see what needs all to go hand-in-hand to create a good coating. Many many projects were just finished to be presented at the showfloor. With product presentations and in the congress. The gallery shows that  a lot of talks were ongoing. But how to deal with so many information, so many promised product samples? For the most people I talked to, it could lead to 10 years work if they really want to test all of it. But do we have so much time?

I guess a lot of ideas are now born, but there will just a few come out to testing and realisation. How do you prioritise which projects start first? Maybe because you have heard that functionalities are more and more in the focus? Or do you have an own market research done to see where you need to go?

I am looking forward to see what will be the next trend on the European Coatings SHOW 2015 (21.-23. April)

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Sonja Specks
European Coatings Journal
Sonja Specks
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