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Friday, 20 September 2019

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Prof. Rigoberto Advincula
3 December 2010 09:48:00 | Posted by: Prof. Rigoberto Advincula, Reserve University
Opportunities Now for Nanoinnovation

Opportunities knock at the door once….and may be gone. Companies with long-term strategies in nanotechnology should invest now on research and development activities to prepare them to release new proprietary products for specific applications when economic recovery arrives. Companies which come out with products first to the market will gain the competitive advantage in delivery and marketing. Nanotechnology research impacts the coatings market primarily through two directions: improvement of properties for current coatings and innovative new products that customers are willing to pay for the difference in performance.

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