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Miriam von Bardeleben
22 August 2012 06:53:00 | Posted by: Miriam von Bardeleben, European Coatings Journal
Where is the center of gravity within the coatings industry moving?

"The Center of Gravity in the global coatings industry is on the move”. That will be the main theme of this year’s CEPE Annual Conference at it is indeed an interesting statement to discuss. We have seen markets that we formerly called "emerging markets” which have nowadays turned into high growth markets, e.g. in the BRIC countries. Looking back at the past months, it was not even surprising to market insiders, to see not only capacities of European coatings companies, but whole Business Units being moved from the heart of the mature European markets to China.

With capacities and demand increasing so much in markets outside Europe, the center of gravity started moving on a global level. The Center of gravity in the global coatings industry is shifting, but where to? To Asia as such, or only to China that showed an outstanding performance?

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