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Miriam von Bardeleben
19 August 2010 10:21:00 | Posted by: Miriam von Bardeleben, European Coatings Journal
Can the deco DIY industry deny the trend towards low-VOC?

It is an undisputable fact that decorative paint markets are being tilted more towards growth in the decorative DIY segment, rather than the professional or construction segment. More than ever this segment seems to be driven by environmental awareness. Legislation continues to push decorative paints towards low-, if not no-VOC formulations. This prompted IRL to conduct a survey of the greening of the decorative coatings sector. Asked about their business strategy paint makers indicated that the current standing of the industry is that about 70% of decorative paint makers in Western Europe produce...

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