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Tuesday, 26 March 2019

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Miriam von Bardeleben
15 May 2014 12:03:00 | Posted by: Miriam von Bardeleben, European Coatings Journal
In what way do we expect to be rewarded for sustainable behavior?

No matter what their age is, it is easier for people to show a required or desirable behavior, if their compliance is directly rewarding for them. This is true for many situations, and it is also valid for the task of increasing sustainability within the coatings industry. Everyone is in favour of eco-friendly raw materials and processes, but someone has to pay for this kind of added value in the end.

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