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Thursday, 21 March 2019

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Peter A.  Rieck
14 July 2011 12:36:00 | Posted by: Peter A. Rieck, Marcmoor Ltd.
Time to invest in Innovation, R&D and Marketing – time to invest in the future

Despite, threats of double dip recessions, the Euro crisis, rising energy costs, raw material limitations and availability and increasing pressure on profit margins from a host of other growing costs, I believe the time has come to up the investment levels in two major business activities, Innovation (through Research and Development) and Marketing. Calling on the power of science has to become the cornerstone of business success, collaborative leadership the foundation of fertile teamwork, all essential to reap the rewards of successful investment.

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