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Saturday, 23 March 2019

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Kirsten Wrede
14 January 2016 13:50:00 | Posted by: Kirsten Wrede, European Coatings Journal
“Green Marketing“ – only a buzz word?

"Green Marketing” – this buzz word sounds good. It sounds like sustainability, environmental awareness, doing the right thing. While collecting topics for the American Coatings Show 2016 Daily, someone came up with the idea to discuss "Green Marketing” in one of the issues. I happily accepted the suggestion, but then I started asking myself: "What exactly is "Green Marketing” in the first place?

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