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Thursday, 23 May 2019

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Sonja Specks
11 July 2011 10:10:00 | Posted by: Sonja Specks, European Coatings Journal
Extremely friendly

Everybody has his own opinion about environmental issues. Thinking about the different possibilities to collect and recycle waste or to stop nuclear power shows that we are all very involved in green topics. Discussions on TV as well as in newspapers around the globe search for reasons pro and con of new green ways. I have the feeling that it is a must to be green, especially in the coatings industry. It is a duty to act environmentally friendly. I am happy that we are all looking for it, but the marketing of new development has become so extremely environmentally friendly now, that it seems to be a "Green-technology Show”. I even think that technical advantages of some products are forced into the background just for presenting the green idea. There is a big danger that this buzz word starts to get annoying, instead of being positively seized.

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