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Wednesday, 20 March 2019

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Sonja Schulte
10 February 2017 14:58:00 | Posted by: Sonja Schulte, European Coatings Journal
A cobbler should stick to his last! But why?

Providing support for customers to enable them to get the best results from their work is a matter of course for any successful modern company. However, it has recently come to my attention that services are being offered in the coatings and allied industries that have nothing to do with an actual product and its application. For example, one German company has recently started offering its customers support for banking communications and commercial business organisation. That was never a part of the company's core business! But might it be successful?

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