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Thursday, 17 October 2019
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Markets & companies, Raw materials market

BASF to strengthen competitiveness of construction chemicals business in Europe

Friday, 5 October 2012

BASF will adjust its marketing and sales teams as well as its production capacities in the construction chemicals business to market developments in Southern Europe and Great Britain.

BASF’s planned measures in the construction chemicals business will affect about 400 positions across Europe. Source: BASF SE

BASF’s planned measures in the construction chemicals business will affect about 400 positions across Europe. Source: BASF SE

BASF is strengthening the competitiveness of its Construction Chemicals division in Europe. Measures include adjusting the business to declining markets especially in Southern Europe and Great Britain as well as enhancing overall efficiency and customer focus.

Construction activity in Great Britain and Southern Europe decreased significantly since 2008. The company will focus its construction chemicals business on attractive business segments and customers and will adjust its marketing and sales teams as well as its production capacities.

Optimising structures in Eastern Europe

BASF will strengthen the competitiveness of its construction chemicals business in Eastern European core markets of Poland, the Czech Republic and Slovakia. In smaller Eastern European countries more resource-efficient structures will be pursued to address business opportunities.

The planned measures will affect about 400 positions. The company aims to offer the employees other positions within the Group wherever possible. Consultations with the responsible employee representatives will start immediately according to local law and regulations.

"The construction industry in many European countries continues to be challenged. We have developed specific measures to adjust to the local market environments and to overall strengthen our ability”, said Dr. Tilman Krauch, President of BASF’s Construction Chemicals division.

Sale of businesses outside the strategic focus

The chemicals producer is planning to divest the Winterthur, Switzerland-based Mexco Equipment business comprising concrete spraying machines for tunneling and mining. The machinery business is driven by success factors different from the chemical industry. The company already announced that it is planning to sell its Conica Sports Surfaces business in Schaffhausen, Switzerland. Also within this business, the company sees only few synergies within BASF Group that can be used to further expand the business.

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