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Wednesday, 22 January 2020
Markets & companies, Raw materials market

Ashland expands resources for paint and coatings customers with new application lab

Friday, 8 January 2016

Ashland is transforming its technical and analytical services for the paint and coatings industry by adding a dedicated laboratory to its campus in Wilmington, Delaware.

Ashland's site in Wilgmington, Delaware. Source: Ashland

Ashland's site in Wilgmington, Delaware. Source: Ashland

The company invested approximately EUR370,130.4 in the expansion, which took six months to complete.

Expansive resources for testing new formulation

The new 2,000-square-foot facility complements the company’s existing 8,000-square-foot Coatings Center of Excellence on the site. Combined, the facilities provide paint formulators with expansive resources for testing new or modified formulations, understanding consumer preferences, and optimising their products for success.

Solving toughest coatings problems

"Ashland has been solving customers’ toughest coatings problems since we introduced 'Natrosol' HEC, the industry’s largest selling rheology modifier, more than 50 years ago,” said Ed Connors, Ashland group vice president, Industrial Specialties. "This new lab ensures customers continued access to world-class technical support for years to come. It, along with our new product innovations like 'Strodex' low-VOC surfactants, confirms our commitment to our customers’ success and to the industry.”

Two ART devices on site

Expanded access to Ashland’s patent-pending "Application Reader Technology" (ART) device will be a major attraction for global customers. Unique in the coatings industry, the ART device interprets how painters apply paint and converts that information into objective, actionable data. This information can be used to tailor formulations to specific customer preferences for paint feel. There are two ART devices on site.

The facility’s large footprint provides versatility, allowing for application trials that range from small-scale screens to simulated field applications using 10 sheets of 4′ x 8′ drywall. It will accommodate trials using the three major application methods – spray, brush and roller.

Customers will also benefit from other resources

  • A profilometer for mapping surface roughness
  • A spray booth that can handle two full sheets of drywall at one time
  • A viewing/evaluation area with variable integrated lighting (incandescent, CFL, LED) that accommodates a full sheet of drywall
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